Experts are demanding Malaysian Airlines to change its name after the two planes in order to prevent incidents of passengers pessimism

Facing Malaysia Airlines currently a major crisis after the disappearance of the journey, "LVMH 370", which was carrying 239 passengers mysteriously between Kuala Lumpur and Beijing on March 8 last year, in addition to the crash of flight "LVMH 17" on July 17, in the east of Ukraine, carrying 298 passengers, especially and that these incidents may have coincided with the passage of a severe financial crisis, the company had predicted in the clutches of bankruptcy, which prompted many experts and analysts to develop a set of strategies to help the company to address the crisis and continue to operate.

The first of these strategies in the company to change its name as a means of paying passengers to rush out again, many are afraid and others are pessimistic. 

In this regard, says Paul Erjanta professor at the College tock of Business at Dartmouth, "certainly", has to be changed Malaysia Airlines to name A decade ago, studied 40 years of changing names, and found that companies benefited in each case, Changing the name is usually in line with the a new strategy. "

Abizaid said, "What about the" Valeuget "American Airlines after an accident in 1996 in the Florida Everglades, has re-emerged successfully, under the name AirTran, said that the incident was just American," The story of this global watched by everyone. "

According to local newspaper "Metro" British, Malaysian Airlines is considering another strategy, including a review of air routes used by the crash of two of my trip after LVMH HP 360 and M 17. 

The analysts say that the "Malaysian Airlines" need immediate intervention by the Public Investment Fund, which owns 69 per cent of its capital, and to reorganize the deep, if they are to exceed double tragedy for two trips "MH370" and "MH17". 

The other companies were able to get up and resume its activity, analysts say: In the nineties and early 2000, the company was "Garuda" Indonesian overwhelmed under heavy debt and suffers from a bad reputation in terms of safety. And one of its planes crashed in Sumatra in 1997 and killing 234 passengers died, in the most serious air accident in the history of Indonesia. 

And then appointed former banker Amir crowing Starr, president of the company in order to reorganize and revitalize. Vtkllt mission success. In 2010, the center announced, "Skytrax" Londoners that "Garuda" is a company that has made the greatest improvement. 

For its part, passed the "Korean Air" is also great difficulties in the eighties and nineties, after the incidents resulted Altogether more than 700 people dead. Mayors and former official in the company, "Delta Airlines" David Greenberg, who took over the presidency to follow the hard-line policy, which included making changes on both the safety measures and operational procedures. Today it is one of the companies that have a great deal of respect.

Said Jonathan Galaviz from the center of the "Global Market Advisors," a specialist in matters of tourism, said that "money is essential in the air transport sector," adding, "Unfortunately, the Malaysian Airlines is that potential customers for international flights would link her name tragedies" of air, which is paid quickly to adopt strategies new, because in the end, contribute every day that passes in self-destruction and the stoppage of work at the end.

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